Which method does Moonrakers primarily use to promote its winter menu?

Moonrakers primarily uses social media to promote its winter menu due to the platform's ability to engage a wide audience quickly and effectively. Social media allows for vibrant visual content, such as mouth-watering images of seasonal dishes and inviting videos that can capture the attention of potential customers. Additionally, the interactive nature of social media encourages sharing, comments, and likes, which can significantly amplify reach through organic engagement.

Moreover, social media platforms enable targeted campaigns where specific demographics can be reached based on interests and behaviors, making promotions more efficient and effective. This contemporary marketing strategy aligns well with consumer behaviors, as many people turn to social media for dining inspiration and updates from their favorite establishments.

While other methods like television commercials, billboards, and email newsletters have their merits, they do not offer the same level of direct interaction and community engagement that social media provides, which is critical in today's digital landscape.